A survey by MarketingSherpa conducted on user responsiveness to the addition of a few things in Internet marketing revealed that using online video increased the responsiveness by as much as 49.5%. This can be compared to the usage of pictures of people and adding up of data entry fields like product search, e-mail signup, etc., which scored 53.2% and 52.5% respectively in responsiveness increase. As such, it is clear that using online video has definitely got the potential to increase visitor conversions in affiliate marketing.
Here is an example of an expert affiliate marketer using effective video on youtube that is on his salespage:
The idea is fairly simple. Whenever we see another ordinary person like us interacting with and appreciating a product or a service, our mindset is definitely influenced in a positive manner towards that product.
We are not only seeing the product in actual action but the credibility of the product is also enhanced in our mind due to another real user-experience in demonstration. This does not mean that people involved in affiliate marketing have to become video producers, at least as part-time. Still, we have to accept the fact nearly 10 hours of video content is being uploaded to YouTube every single minute, according to another data.
Since there are several videos available in YouTube already, it is quite easy to find out a video that suits the product or the service being promoted by you or the one that is fully appropriate for your landing pages. All that you have to do is to embed the video either below the product or in a sidebar in your website. The YouTube video could be easily fitted into the sidebar. Just edit the height and width parameters in the embedding code. Even if the video is not about the specific product being promoted by you, a similar or related video would also make the consumer consider your product in a better light.
The other option is to take a handy cam and produce a quick and short video on the product, all by your own effort and a little advance planning on the content. This way, you would have total control over the contents of the video. Further, you could also be sure that your video would never get deleted, which could happen with an embedded video.
Videos allow the visitors and prospective clients to see the products or services in real action. They usher in a user experience on your very own product pages that is very rich. This tends to augment the credibility of the product promoted by you and also about website. Hence, making a video of professional grade by spending some money is itself not a wasted exercise. It is also quite easy either to make your own amateur video clips or sourcing another existing video and embedding it in your landing pages. This definitely increases the visitor conversions and the advantage could not be easily overlooked for multiplying your affiliate marketing profits.
For further details on how you could power your affiliate marketing by using online video for promoting your product, you could contact us and our expert counselors would advice you on all the steps on using online video for boosting your affiliate marketing profits.
From Tammy, an enlightened wealth institute student
Tags: affiliate marketing · make money · online video to make money7 Comments
7 responses so far ↓
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